Fractional VP of Operations for growing businesses

YOUR BUSINESS GREW.
YOUR OPERATIONS
DIDN'T.

I find the bottlenecks, broken handoffs, and disconnected systems slowing your company down—then rebuild the operation so your team can execute without everything running through you.

See how I work ↓

Start with a focused operational review. Every request comes directly to Maggie.

15+years leading operations
5–100employee businesses
BUILD + RUNhands-on implementation
Operational diagnosisProcess improvementZoho CRMAI automationWebsite developmentSOP developmentLeadership systemsFractional operationsOperational diagnosisProcess improvementZoho CRMAI automationWebsite developmentSOP developmentLeadership systemsFractional operations

What I fix

The chaos has a cause.
Let's find it.

When growth outpaces the way your business runs, the symptoms show up everywhere: missed follow-up, unclear ownership, inconsistent execution, and an owner trapped in every decision. Develop U finds the breakdown and rebuilds the system.

15+years leading operations
5–100employee businesses
CRM + AIsystems connected end to end
BUILD + RUNhands-on implementation
The starting point

Operational Diagnosis

Focused

A direct review of how work actually moves through your business—where it stalls, where ownership breaks down, and why the same problems keep returning.

  • Leadership + workflow interviews
  • Operational bottleneck review
  • Customer journey gaps
  • Systems + tool assessment
  • Prioritized action plan
Systems + process improvement

Systems Rebuild

Project

I replace scattered workarounds with clear workflows, ownership, handoffs, and management rhythms your team can actually follow.

  • Process mapping
  • Role + ownership clarity
  • Workflow redesign
  • Accountability systems
  • Implementation support
Zoho CRM + automation

CRM + AI Automation

Project

Your CRM should tell the team what happens next—not become another place where work disappears. I clean it up, connect it, and make it useful.

  • Zoho CRM optimization
  • Pipeline + lifecycle design
  • Email automation + nurture
  • AI-assisted workflows
  • Reporting + handoff documentation
SOPs + leadership systems

Team Execution

Project

I turn expectations that live in the owner’s head into SOPs, onboarding, training, and leadership tools the team can execute consistently.

  • SOP development
  • New-hire onboarding
  • Leadership + manager tools
  • LMS course development
  • Training checks + reinforcement
Ongoing executive partnership

Fractional Operations Leadership

Monthly

Senior operational leadership for owners who need a second brain, an honest operator, and someone accountable for turning decisions into execution.

  • Operational strategy
  • Weekly leadership rhythm
  • Cross-functional project direction
  • Team accountability
  • Continuous improvement
Websites + landing pages

Website Development

Project

I build clear, conversion-focused websites that explain what you do, guide visitors toward action, and connect cleanly to the systems running behind the scenes.

  • Business website design + development
  • Landing pages + campaign pages
  • Mobile-responsive build
  • Lead forms + conversion paths
  • CRM, email + payment integrations
Lead flow + conversion

Customer Journey Systems

Project

Lead capture, routing, messaging, and follow-up work best when they operate as one connected customer journey—not separate marketing tasks.

  • Customer journey optimization
  • Lead capture + routing
  • Conversion-focused messaging
  • Nurture + follow-up workflows
  • CRM + reporting integration

Operational control

CONTROL THE
DETAILS.

If the owner has to personally track every invoice, payment, report, and administrative loose end, the operation is not under control. Develop U creates the visibility and follow-through that keeps essential work from becoming another owner emergency.

Fix the follow-through →
01Accounts payable + receivable
02Billing, payments, credits + refunds
03Reconciliation + discrepancy resolution
04Payroll administration support
05Financial + operational reporting
06Inventory + documentation coordination

Maggie Stokien · Founder

MEET MAGGIE.
SHE BUILDS THE FIX.

Every client strategy, recommendation, and final decision is led by Maggie Stokien. You always know who owns the work and who is accountable for moving it forward.

Maggie Stokien, founder and Fractional VP of Operations at Develop UFOUNDER
OPERATOR
BUILDER
Founder · Fractional VP · Operations Fixer

Maggie Stokien

Maggie fixes the operational mess growth exposes. For 15+ years, she has stepped into businesses where the owner is carrying too much, the team is working around broken systems, and nobody can agree on what needs to happen next.

She gets beneath the symptoms to find where time, money, customers, and accountability are leaking. Then she rebuilds the operation—from processes, leadership rhythms, and SOPs to Zoho CRM, customer journeys, and AI automation. She is equally comfortable challenging the owner, training the team, and getting inside the tools to build what is missing.

No pretty deck. No disappearing act. Maggie tells the truth, stays close to the work, and leaves the business clearer, stronger, and far less dependent on the owner to hold everything together.

OperationsCRM + AISOPsExecution

How Maggie works

DIRECT ABOUT THE PROBLEM.
SERIOUS ABOUT THE FIX.

Tools don’t fix broken operations. The right systems do. I use Zoho, AI, and automation only when they eliminate friction, protect your team’s time, and help the business run without constant rescue.

I will tell you what is broken, what is distracting you, and what needs to happen next. Then I stay close enough to make sure the fix works in real life.

Maggie StokienFounder + Fractional VP of Operations, Develop U
01

I tell you what is actually broken.

No vague assessment, corporate filler, or ten-page report that avoids the real issue.

02

I build—not just advise.

Strategy matters, but only when it becomes a system your team can execute.

03

Your team gets tools they can actually use.

Clear ownership, practical workflows, and documentation built around the real operation.

04

The goal is less owner dependence.

A healthier business should not require you to personally rescue every process and decision.

The uncomfortable truth

CHAOS IS EXPENSIVE.

Fix it before growth makes it worse →

Request an operations review

READY FOR
THE TRUTH?

Tell me where the business feels heavier than it should. I’ll review the pressure points and tell you the smartest place to start.

Request typeOperations review with Maggie

Coming soon · Preorders open

5 books. 5 phases.
One real journey.

Preorder the five-book No Permission Needed series—an honest journey through ambition, uncertainty, reinvention, and building anyway. Release updates will go directly to the email used at checkout.

Coming soon · Reserve your copies
The Gorgeous Grind book coverPhase I — The Hustle Years
COMING SOON · PDF + EBOOK

The Gorgeous Grind

The unfiltered story of building while life is still happening.

$9.99
Half-Baked & Thriving book coverPhase II — The Leap
COMING SOON · PDF + EBOOK

Half-Baked & Thriving

For the moment the plan is not perfect, but you move anyway.

$9.99
Messy on Purpose book coverPhase III — Controlled Chaos
COMING SOON · PDF + EBOOK

Messy on Purpose

How to own the middle without pretending it is polished.

$9.99
Built Different, Not Broken book coverPhase IV — The Transformation
COMING SOON · PDF + EBOOK

Built Different, Not Broken

A different way to see the parts of you that never fit the mold.

$9.99
Winging It on Purpose book coverPhase V — Mastery
COMING SOON · PDF + EBOOK

Winging It on Purpose

The confidence that comes from building your own playbook.

$9.99
Preorder the full series

The complete 5-book bundle

Reserve all five digital books at the bundle price and receive release updates by email.

$49.95$39

Practical downloads

Tools built in
the trenches.

Workbooks, planners, templates, and operator-built resources you can put to work today.

Practical resources
01Companion workbook

The Gorgeous Grind Workbook

Exercises, prompts, and action steps for the hustle years.

$14.99
02Companion workbook

Half-Baked & Thriving Workbook

Map your leap and get clear on what you are building.

$14.99
03Companion workbook

Messy on Purpose Workbook

Exercises for navigating the messy middle with intention.

$14.99
04Companion workbook

Built Different, Not Broken Workbook

Deep-dive prompts for transformation and identity work.

$14.99
05Companion workbook

Winging It on Purpose Workbook

Reflection and planning exercises for your next chapter.

$14.99
0690-day journal

No Permission Needed Journal

Reflection prompts, affirmations, and weekly check-ins.

$14.99
07100+ templates

Social Media Caption Templates

Plug-and-play captions for Instagram, LinkedIn, and TikTok.

$14.99
08Planner

Goal Setting & 90-Day Planner

A no-BS goal system with weekly reviews built in.

$14.99
09Templates

Coaching Intake & Self-Audit

Honest self-assessment tools for coaches and clients.

$14.99
10Operations

Restaurant Onboarding Toolkit

Checklists, day-one guides, and role cards that are ready to use.

$14.99
11Compliance

Food Safety Training Pack

ServSafe-aligned quizzes, reference sheets, and trainer guide.

$14.99
12Productivity

Get Your Sh*t Together

Weekly planner, priority matrix, and 90-day tracker.

$14.99
13Best value

All Digital Downloads Bundle

All 13 digital downloads in one practical toolkit.

$99.00

Before we talk

GOOD QUESTIONS.

What does an operations review cover?

Maggie looks at where work stalls, where ownership is unclear, which systems are disconnected, and what keeps pulling the owner back into day-to-day rescue mode.

Do you only give recommendations?

No. Develop U can diagnose the issue, build the system, document the process, support implementation, and help leadership keep it running.

What types of engagements are available?

Focused operational reviews, project-based system builds, CRM and automation work, SOP and training development, and ongoing fractional operations leadership.

Who leads client work?

Maggie Stokien leads every client strategy, recommendation, and final decision. Supporting work is assigned and supervised based on the needs of the engagement.

When will I hear back?

Operations review requests receive a reply within two business days so Maggie can understand the pressure points and recommend the right starting place.

When will the preordered books arrive?

The five-book No Permission Needed series is coming soon. Preorder customers will receive release updates at the email used at checkout, followed by digital delivery details as each title becomes available.